Paid media for hotels, resorts & real estate that turns searches into bookings.
I plan, build and optimise Meta Ads and Google Ads accounts for hospitality and real estate brands across South India — from keyword research and creative to geo-targeting and weekly performance reporting.
Marketing built for how hospitality and real estate actually sell.
I run digital marketing end to end for clients in hospitality and real estate — mostly resorts, homestays and property brands across Kerala and Karnataka. That means paid campaign strategy on Meta and Google, but also the work underneath it: keyword research, ad copywriting, landing pages, and reading the numbers closely enough to know which campaign to kill and which to scale.
Because most of my clients sell a place — a room, a view, a plot — targeting starts with geography. I build campaigns around real guest-origin data and pincode-level research, not broad defaults, so budget goes toward the districts and cities that actually book.
What I handle, in-house and hands-on
Every service below is something I do myself, day to day, on live client accounts — not a menu of outsourced add-ons.
Meta Ads management
Campaign structuring, ABO/CBO budgeting, quality-call and conversion optimisation, and creative testing across Facebook & Instagram.
Google Ads management
Search, RSA and Performance Max campaigns built on real keyword and GMB search-insight research, with ongoing negative-keyword refinement.
Geo & audience research
Guest-origin and pincode-level research to target the districts and cities most likely to convert, instead of relying on platform defaults.
Local SEO & GMB
Google Business Profile optimisation and local ranking strategy for hospitality and retail businesses in competitive local markets.
Ad copy & assets
Sitelinks, callouts, RSA headlines/descriptions and Meta creative copy written for the property and the audience, not generic templates.
Web & landing pages
Landing pages and lightweight websites built to convert ad traffic, plus e-commerce storefront builds for retail and D2C brands.
Live and recent campaigns
Client names are kept out of this public view — shown here as they'd appear inside an ads account. Full names, screenshots and reporting are available on request.
Status reflects account stage at time of writing — active accounts are managed on an ongoing basis; concept work was self-initiated to explore e-commerce brand building.
From research to reporting
Research
Keyword, geo and guest-origin research before any campaign is built.
Structure
Campaign and ad-set architecture matched to the objective — calls, leads or bookings.
Creative & copy
Ad copy, RSA assets and extensions written for the property and audience.
Launch & optimise
Ongoing bid, budget and negative-keyword refinement against real spend data.
Report
Clear, recurring reporting — PDF or dashboard — benchmarked against history.